THE 3 TOOLS YOU NEED FOR SEO
SEO… It’s not rocket science. Although sometimes it can certainly feel like it. Google changes it’s algorithm 500 to 600 times per year. Despite an ever-changing algorithm, your SEO fundamentals and blue print should remain consistent if you want to achieve success and have your site rank on Google. We’ve got 3 applications created by Google listed below that should be a part of every SEO strategy.
GOOGLE MY BUSINESS
GOOGLE MY BUSINESS IS ABSOLUTELY VITAL TO SET UP FOR YOUR BUSINESS. Make sure that your information (contact, hours, etc.) is consistent across all the platforms your business is published. The more credible information Google has to share with your customers, the more likely they are to endorse you to search audiences. What more credible way to share information about your business than through Google itself?
The other benefit to Google my business (aside from a boost in local SEO) is the ratings/reviews customers will leave about your business. The more positive reviews you have is a strong social signal that your business is trustworthy and can put prospects at ease when deciding who they want to do business with.
GOOGLE SEARCH CONSOLE
This is not as difficult as it sounds. Just go to Google and search for “google search console” and login with your Google account. From there follow the instructions to connect your website with Google search console. It is recommended that you create a sitemap so that Google can easily crawl and retrieve information about your website. Make sure that your website is indexed in Google (it can take a day or two). Once your page is indexed Google will occasionally automatically crawl your website for updated information to display to searchers. You can also request Google to crawl your website. By using this tool you will have access to data such as links your website has acquired, keyword info, and information about your websites performance and core vitals.
GOOGLE ANALYTICS
For those who don’t know, Google Analytics is a powerful tracking tool that measures your websites metrics… Including traffic and conversions. It’s also easy to sync with your website.
IF YOU HAVE ANY QUESTIONS ABOUT INSTALLING ANY OF THESE TOOLS OR WOULD LIKE TO DISCUSS YOUR SEO STRATEGY GIVE US A CALL TODAY (585) 880-7397 OR SEND US A MESSAGE AT MAIL@ROCCITYSEO.COM.